After the resounding success of the first edition of the Asiana Beauty Box, Estée Lauder Companies decided to continue their engagement with the South Asian consumer with a second edition of the Asiana Beauty Box. Talnet Media coordinated the partnership with South Asian global brand, Asiana to engage the box with an immaculately designed brochure, website, engagement of the box and its products with influential South Asian Beauty bloggers, media celebrities and influencers.
The box was sold online and also retailed in the Duty Free Shopping Centres in Dubai International.
Details about the box :
Iconic beauty brands Estée Lauder, Clinique, Origins, MAC, Bobbi Brown, Smashbox and Darphin partnered to bring an even better box of beauty goodies to ensure the makeup and skincare needs of the UK South Asian women are looked after.
The products were selected for the box in conjunction with the Asiana beauty team with every skincare product carefully chosen to tackle the skin issues that are common with South Asian complexions and the make-up shades and textures selected to complement the South Asian skin tone.
List of products included in the box :
- Clinique Chubby Stick Intense Broadest Berry Moisturizing Lip Balm :
Moisturises the skin giving full colour coverage - Clinique Even Better Clinical Dark Spot Corrector and Optimizer :
Evens and brightens the skin tone reducing the appearance of dark spots - Smashbox Photo Op Eye Shadow Cinnamon :
Highly pigmented and super blendable eye shadow usable for a day and night dramatic look - Origins GinZing Refreshing Eye Cream to Brighten and Depuff :
Instantly reduces dark circles around tired looking eyes and includes natural optics for eye brightening - MAC Prep & Prime Natural Radiance, Yellow :
Primes the skin to improve the foundation application, controlling the oil and promoting the smooth, even texture of the skin reflecting optic radiance and glow - Bobbi Brown Gel Eyeliner in Blackest Black :
A blackest black shaded gel eyeliner which doesn’t flake, smudge or fade and can be applied with extreme precision for the perfect wing-tip look - Estee Lauder Pure Colour Envy Mascara :
This product was launched in the box with its hybrid brush allowing to create different lash looks through the day with conditioning oils to keep the lashes silky and soft - Darphin Hydraskin Light Gel Cream :
Immediately hydrates and comforts the skin leaving it supple and glowing defending the skin’s moisture barrier